Adam Donkin

I coach CEOs and executive teams using the Mochary Method—a practical, action-oriented approach to leadership.

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What it’s like to work with me

Here’s what to expect—and how I help.

About Adam

I coach CEOs and executive teams using the Mochary Method—a structured, action-oriented approach to leadership. I work in close collaboration with Matt Mochary, and together we continue to evolve the method as we support leaders through high-stakes decisions, rapid growth, and organizational complexity.

I’m known for my calm presence, sharp intuition, and bias toward action. My coaching is direct, honest, and grounded in real-world leadership. Before becoming a coach, I spent over 15 years in operating roles—including time working directly with Jeff Bezos at Amazon and helping build a startup from seed through acquisition as a key executive.

I partner with high-performing leaders to cut through noise, unlock momentum, and lead with clarity.

How I communicate

I love to jump right in. Sessions with me are engaged and focused. I separate out issues so we can see what’s really going on. I’ll ask direct questions and challenge you—because I’ll always tell you the truth.

Not in a harsh way. But in a way that cuts through.

My goal is to surface what’s invisible. To help you name things you haven’t named yet. The patterns, the language, the choices. Once we can see clearly, we can take action—and that’s where real progress happens.

How we work

Every session follows the same structure—for a reason.

The consistency builds accountability. You commit to actions, and we track whether they happen. If they don’t, that’s a signal—something deeper is getting in the way. We’ll uncover that pattern and work through it.

Here’s how the session flows:

Start with optimism. We begin with something positive. There’s always something good happening—even if it’s small.
Review actions. We look at what you committed to. What got done? What didn’t? Why?
Update goals. We check your top goals—progress, issues, and next steps.
Resolve issues. If a decision needs to be made, we’ll name the problem, take ownership, and define a solution.
Start every action. Before the session ends, you take the first two minutes of every action. No homework.
Feedback. You build the muscle of giving and receiving. Your feedback tells me how you want to be coached—and helps make sure we’re solving the right problems, the right way.

What changes

After a few months, you’ll notice a shift.

You communicate more clearly. React less. Think more strategically. You stop getting stuck in your head and start making decisions with clarity and confidence.

Your meetings get shorter and better. Trust deepens across your team. People speak up more. Things that used to drag out finally move.

You’ll have tools for solving common challenges. You’ll put people into the right seats. You’ll stop circling the same issues and actually resolve them.

Most importantly, you’ll get back the space to lead—to think, to create, to operate in your zone of genius.

After a few months, you’ll notice a shift.

You communicate more clearly. React less. Think more strategically. You stop getting stuck in your head and start making decisions with clarity and confidence.

Your meetings get shorter and better. Trust deepens across your team. People speak up more. Things that used to drag out finally move.

You’ll have tools for solving common challenges. You’ll put people into the right seats. You’ll stop circling the same issues and actually resolve them.

Most importantly, you’ll get back the space to lead—to think, to create, to operate in your zone of genius.

“After a couple of months working with Adam, it’s the single most impactful thing I’ve done for myself as CEO.”

— Carter Barnhart, CEO of Charlie Health

Carter Barnhart, CEO of Charlie Health

— Carter Barnhart, CEO of Charlie Health

Where I started

Before I became a coach, I spent years in experience design—working on product teams, solving deep user problems, and building systems that helped people do their best work.

That mindset is still with me. I approach coaching the same way I approached design: understand the pain, find the pattern, build something that fits, and test it in the real world.

It’s also why the Mochary Method resonates so deeply. The system. The structure. The clarity.

I’ve taken that same mindset into coaching—bringing structure, experimentation, and systems thinking to every founder I work with.

This is still design work. Only now, the product is your company. And your role in it.